{"id":2913,"date":"2014-12-29T16:26:30","date_gmt":"2014-12-29T16:26:30","guid":{"rendered":"http:\/\/pressmhr.wpengine.com\/?p=2913"},"modified":"2014-12-29T17:06:25","modified_gmt":"2014-12-29T17:06:25","slug":"the-pfister-hotel-and-intercontinental-milwaukee-receive-adrian-awards-in-global-competition","status":"publish","type":"post","link":"https:\/\/media.marcushotels.com\/?p=2913","title":{"rendered":"The Pfister\u00ae Hotel and InterContinental Milwaukee Receive Adrian Awards in Global Competition"},"content":{"rendered":"

The Pfister\u00ae Hotel and InterContinental Milwaukee Receive Adrian Awards
\nin Global Competition
\n<\/strong>Four awards recognize successful marketing efforts<\/em><\/p>\n

Milwaukee, Wis., December 29, 2014. . . . .<\/strong> Marcus\u00ae Hotels & Resorts<\/a>, a division of The Marcus Corporation<\/a> (NYSE: MCS), today announced two of its owned Milwaukee, Wis. properties, The Pfister Hotel and InterContinental Milwaukee, have received a total of four Adrian Awards<\/a> in the industry\u2019s largest and most prestigious travel marketing competition.\u00a0 Presented by The Hospitality Sales & Marketing Association International<\/a> (HSMAI), this year\u2019s Adrian Award contest garnered more than 1,200 entries from around the world, with entries judged by top executives throughout the industry.<\/p>\n

The Pfister Hotel<\/a> won a Gold Adrian Award for its Four Generations Wedding Story in the category of \u201cPublic Relations Single Item: Feature Placement Online-Consumer Media,\u201d and won for its placement in ABC News online\/Good Morning America.\u00a0 The Four Generations Wedding Story<\/a> chronicles one family\u2019s wedding history with the Pfister Hotel, dating back to 1924.<\/p>\n

The hotel received a Bronze Adrian Award for its new website, www.thepfisterhotel.com<\/a>, in the category of \u201cDigital Marketing: Digital Single Item \u2013 Web Site.\u201d The fully responsive site was created by Marcus Hotels & Resorts\u2019 in-house marketing and web development teams.\u00a0 The website was designed to include impactful imagery, a modernized look and feel, and easy navigation for online reservations, amenities, dining options and guestroom features.\u00a0 The Pfister website also recently won a 2014 Mobile Web Award<\/a> in the category of Best Hotel and Lodging Mobile Website.<\/p>\n

As previously announced, The Pfister Hotel also received a Silver Adrian Award in the category of \u201cPublic Relations Campaign: Marketing Program \u2013 Consumer\u201d for its 120th<\/sup> Anniversary Marketing Campaign which included Emmy-nominated documentary, \u201cThe Pfister: History & Story\u201d and international award-winning 283-page book, \u201cThe History, Art & Imagery of The Pfister Hotel.\u201d<\/p>\n

The InterContinental Milwaukee<\/a> won a Gold Adrian Award in the category \u201cPublic Relations Campaign: Community Service\/Social Responsibility\u201d for the Five Year Pink Room Community Partnership PR Campaign which included branding and collateral pieces, community relations, PR placements and total donations raised.\u00a0 In 2009, the InterContinental Milwaukee created two special guest rooms designed to build awareness, raise funds, offer support and foster hope for those fighting breast cancer.\u00a0 The hotel partnered with a local organization, ABCD: After Breast Cancer Diagnosis, in which a portion of the proceeds from each stay in the rooms was donated.\u00a0 Since the inception of the program, $50,000 has been donated to ABCD, and the Pink Room Project continues to receive national media recognition.\u00a0 Additionally, InterContinental Hotels Group took the concept system-wide and other hotels are following suit and creating similar programs around the world.<\/p>\n

HSMAI will pay tribute to these winning entries during the annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives at the New York Marriott Marquis on February 23, 2015.<\/p>\n

\u201cWe are honored to receive four Adrian Awards in this year\u2019s competition,\u201d said Christine Beuchert, senior director of marketing and e-commerce strategy for Marcus Hotels & Resorts. \u00a0“Our goal is to create websites and marketing campaigns that provide a rich customer experience, through meaningful community initiatives, well-developed and interesting content and highly impactful visuals. Ensuring that the online experience fully expresses the brand and engages our customers at an emotional level will always be a priority for us. \u00a0We are thrilled to be recognized for delivering on this goal.\u201d<\/p>\n

\u201cWe are continually amazed by the creativity of the Adrian Award submissions,\u201d said Fran Brasseux, HSMAI executive vice president. \u201cWe saw imaginative campaigns that got results in all categories, and we\u2019re excited about honoring this year\u2019s Adrian Award winners in February.\u201d<\/p>\n

Visit <\/strong>www.AdrianAwards.com<\/strong><\/a> for more information on the event and competition.<\/strong><\/p>\n

About HSMAI
\n<\/strong>The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry\u2019s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI\u2019s MEET<\/a>, Adrian Awards<\/a>, and Revenue Optimization Conference<\/a>. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org,<\/a> www.facebook.com\/hsmai<\/a>, www.twitter.com\/hsmai<\/a> and www.youtube.com\/hsmai1<\/a>.<\/p>\n

Marcus Hotels & Resorts
\n<\/strong>Marcus Hotels & Resorts<\/a>, a division of The Marcus Corporation<\/a> (NYSE: MCS), owns and\/or manages 20 hotels, resorts and other properties in 11 states.\u00a0 A force in the hospitality industry,\u00a0Marcus Hotels & Resorts provides expertise in management, development and historic\u00a0renovations.\u00a0 The company\u2019s portfolio includes a wide variety of properties including city-center meeting hotels, upscale resorts and branded first-class hotels.\u00a0 For more information on the latest news and updates, please visit: https:\/\/media.marcushotels.com<\/a> and follow the company on Facebook<\/a> and Twitter<\/a> (@MarcusHotels).<\/p>\n

#\u00a0\u00a0\u00a0\u00a0 #\u00a0\u00a0\u00a0\u00a0 #<\/p>\n","protected":false},"excerpt":{"rendered":"

The Pfister\u00ae Hotel and InterContinental Milwaukee Receive Adrian Awards in Global Competition Four awards recognize successful marketing efforts Milwaukee, Wis., December 29, 2014. . . . . Marcus\u00ae Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS), today announced two of its owned Milwaukee, Wis. properties, The Pfister Hotel and InterContinental Milwaukee, have […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2913","post","type-post","status-publish","format-standard","hentry","category-hotel-management-news"],"_links":{"self":[{"href":"https:\/\/media.marcushotels.com\/index.php?rest_route=\/wp\/v2\/posts\/2913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media.marcushotels.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/media.marcushotels.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/media.marcushotels.com\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/media.marcushotels.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2913"}],"version-history":[{"count":0,"href":"https:\/\/media.marcushotels.com\/index.php?rest_route=\/wp\/v2\/posts\/2913\/revisions"}],"wp:attachment":[{"href":"https:\/\/media.marcushotels.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/media.marcushotels.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/media.marcushotels.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}